Thanks to ace designer Lisa Nikulicz, our new labels for Bin 504 are ready to go into production! Lisa was terrific in bringing our concept to life -- a concept that, well, you had to have been there to understand it fully. But here's the abbreviated story.
After many hours of hydration, tots and deep thought at our favorite drinking establishment, "13" -- located at 13 Frenchmen Street, New Orleans -- we settled on our "high-end" concept. A never-ending, mirror within mirror label that would show our wine on display behind the bar at 13. So what you see on the front is a view of our wine from barstool level at 13! Complete with a subtle hidden message -- can you spot it?
On the back is a description, first draft from Kevin, of what it feels like, to us at least, to drink Bin 504! Since we are obsessed with New Orleans music, and tend to translate everything into musical terms, it seemed only natural to equate the taste to some of our favorite musicians. Our great friend Leroy Jones, who possesses one of the smoothest trumpet sounds you'll ever hear -- keeping New Orleans music fresh and alive by blending one-part Louis Armstrong, one-part Clifford Brown, and one part Hurricane Brass Band; Troy "Trombone Shorty" Andrews, at the top of the heap on both trumpet and trombone, who has created a show-stopping gumbo of traditional jazz, funk, hip-hop and rock n'roll that is taking off all across the country; and the powerful Bonerama who are blowing minds everywhere with their four trombone assault on musical genres from heavy metal to traditional jazz -- where else but a Bonerama concert can you hear Franics Scott Key, the Allman Brothers, the Beatles, Jimi Hendrix and Louis Armstrong all in one show?
But we digress...
the point is that somehow all that makes sense in describing Bin 504 -- but that's just us. We look forward to your comments!
